Lily Jones

Lily Jones is the founder of the Hackney bakery, Lily Vanilli, and has made cakes for high profile clients including Elton John, Lulu Guinness and 10 Downing Street.


We worked with Lily to deliver a campaign which broadened her 'hipster' fanbase and introduced her to a wider audience through national broadsheet and magazine coverage.

We helped Lily to create stylish videos for her website and Instagram channel and launched the book at a pop up venue in Shoreditch, catered by Lily to entice old and new fans.


Our work brought Lily to the attention of the national food critics and magazines who now regularly request Lily’s creations for their feature pages.