Karina Melvin is a psychotherapist who specialises in addiction. After realising that almost all of her patients struggled with their body image, she decided to set up her Artful Eating blog, examining the psychology of weight-loss
As Karina was an unknown author, we dedicated much of our time talking to women's magazines very early on in the campaign to drive the message that Karina was an expert in her field. Our hard work resulted in major features in YOU Magazine, Red, Psychologies, Cosmopolitan and more.
Karina is now a sought-after writer on the psychology of dieting and our relationship with food and has her own podcast.